Pharus served as the exclusive advisor to P97 Networks, Inc., in connection with its $8M Series A financing led by Emerald Technology Ventures; Emerald was also joined by Atapco Ventures, as well new and existing individual investors.
The shareholders of P97 engaged Pharus to lead the capital raise, due to our extensive transactional experience and deep knowledge of the retail and payment processing technology sectors. In accordance with the mandate, we executed a comprehensive process, that involved identifying and approaching a targeted set of venture capital investors, as well as leading marketing, due-diligence, and the negotiation of transaction terms. The funding will be used to further develop of the Company’s PetroZone® platform and to expedite deployment of the solution across the US.
P97 is a Houston-based provider of cloud-based mobile commerce and behavioral marketing platforms for the convenience and fuel retailing industry. The Company’s cloud-based platform, PetroZone®, connects consumers with retail fueling merchants and convenience stores across a broad partner ecosystem, including oil company payment networks, merchants, consumer package good companies, automotive companies and banks.
Emerald Technology Ventures, is a globally recognized investment firm in the areas of energy, water, advanced materials and industrial IT. Emerald is headquartered out of Zurich, Switzerland and has an office in Toronto.
Atapco Ventures is a wholly owned subsidiary of the American Trading and Production Corporation, a Baltimore based commercial real estate development and management company.