Pharus served as the exclusive financial advisor to Control Group, Inc., in its merger transaction with Titan Outdoor Holdings, Inc. to form Intersection Holdings, LLC.
Intersection, an urban experience, technology and media company, will work with cities to solve modern challenges and reinvent the urban experience, creating more connected, livable and prosperous cities. Intersection is an entity owned by a consortium of investors led by Sidewalk Labs, an urban innovation company launched by Google in partnership with Dan Doctoroff. Intersection will leverage the groundbreaking engineering and design capabilities of Control Group, which has more than a decade of experience in merging digital technologies with real-world user experiences in urban environments, with Titan, one of the country’s largest municipal and transit media companies and a leader in the digital out-of-home advertising space.
Pharus was mandated by Control Group’s shareholders to execute a comprehensive process, that involved identifying and approaching a targeted set of strategic and financial buyers, spearheading marketing and due-diligence, and negotiating the terms of the transaction. Transaction terms were not disclosed.
Control Group is a high-end digital consulting firm that is widely-recognized as the thought-leader in the intersection between the physical and digital/mobile worlds. They are well-known for creating leading-edge digital experiences and public interfaces in shared spaces, and maintain thought leadership positions across the Retail/Hospitality, Technology, and Civic/Cultural verticals. The company provides creative end-to-end solutions and services, from strategy to on-going support, for top-tier organizations across the globe.
Titan is a leading provider of sales, marketing, creative, research, installation, and maintenance of out-of-home advertising across the US.
Control Group and Titan were the key members behind LinkNYC, the groundbreaking project in NYC to transform payphones into 10,000 urban information hubs that provide free public gigabit Wi-Fi and access to information, communications and municipal services to citizens.
Intersection, a Sidewalk Labs company, combines expertise in technology, user experience and interactive engagement at the convergence of digital and physical worlds to improve life in cities around the world. Intersection Holdings was created to extend the thinking and approach behind the LinkNYC project into an array of new solutions for cities around the globe. Sidewalk CEO Dan Doctoroff will serve as the Chairman of Intersection. Dan Doctoroff, the former CEO of Bloomberg LP and Deputy Mayor of Economic Development in NYC, is one of the world’s leading urban visionaries and a champion of leveraging technology and data for social change