Idean Enterprises Oy Acquired by Capgemini Pharus served as the exclusive financial advisor to Idean Enterprises Oy in its sale to Capgemini. Transaction terms were not disclosed. This transaction will reinforce Capgemini’s user-centered and digital-first experience design and strategy services, particularly in North America, and extend its network of Digital studios. This transaction is geared to meet growing customer demand for the Group’s end to end digital services.

Risto Lähdesmäki, Chief Executive Officer of Idean, said about Pharus, “These guys just rock! I could not be happier with having chosen Pharus as our investment banking advisor. Since I knew this would be once-in-a-lifetime deal for me and whole team, I wanted to set multiple records and Pharus accepted the challenge – and boy we set many. At every step Pharus added immense value and astutely guided us to the most optimal outcome for the shareholders and for everyone in Idean. I’m very pleased with their experience, dedication, and diligence – working hard 24/7 as one team, we were able to get a complicated deal closed in a compressed time frame. Pharus was with us right from beginning to end to ensure a successful process. The way they guided me and the team with a human touch was just amazing – I truly felt they had our back all the time. We could not have achieved these results without Pharus – a deal that worked like a dream for all the stakeholders.

Additionally, Juha Mikkola, Head of Growth Equity Investments at Norvestia and Idean’s external investor, said: “Pharus is an outstanding advisor. We met with several leading banks, and selected Pharus due to their industry knowledge and relationships. Beyond that, Pharus went above-and-beyond in providing valuable advice to all shareholders and negotiations to dramatically increase shareholder value. This was a very complex, cross-border transaction closed on an accelerated timeline. The Pharus team worked tirelessly (across multiple time zones) to ensure that Idean was fully prepared for the process. Moreover, Pharus stayed active after the LOI was signed and helped us with diligence, purchase agreement negotiation and closing details. Having a truly experienced advisors was essential to our success, and I give Pharus my highest recommendation.

The shareholders of Idean retained Pharus due to our knowledge of the design and strategy services sector, as well as our M&A advisory experience with digital, innovation and cloud services businesses. We executed a comprehensive M&A process that involved identifying and approaching a broad set of strategic buyers, spearheading marketing activities, leading due-diligence, and negotiating transaction terms.

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Company Profiles

Idean Enterprises, a fast-growing digital strategy and experience design consultancy focuses, primarily on digital user experience (UX), customer experience (CX), and digital strategy. Their client list extends from disruptive Bay Area start-ups, global tech leaders to prominent brands in automotive and consumer electronics, looking to reinvent themselves for the digital era. Clients include LG, Mercedes-Benz, Sony, Volkswagen, 23andMe, Airbus, Cole Haan, Ericsson, IBM, Intel, and Kesko.

Capgemini provides consulting, technology, and outsourcing services. Its consulting services include strategy and transformation, finance and technology transformation, human resources consulting, supply chain management, solutions environment, and innovation. It serves manufacturing, retail, consumer products, distribution and transportation, aerospace and defense, and financial services industries across the world.

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