Pharus Advisors role as Blingo’s exclusive financial advisor resulted in its sale to Publishers Clearing House.

Pharus contemplated, proposed, researched, developed and negotiated the Blingo transaction from beginning to end. The specific mandate included representing the interests of shareholders to maximize the liquidity value of their equity stake through a competitive sale transaction. Pharus began marketing Blingo in February 2006 and closed the transaction in July 2006. The transaction was structured as an all-cash purchase of assets.

Blingo combines search with thousands of prizes. The Blingo Website delivers both great search results and attractive prizes to build brand loyalty and repeat traffic. Blingo is headquartered in Mill Valley, California.